Posted on: 08/04/2022
Job ID: YATS08202211555
Job Description:
Qualifications:
We are in an immediate need for a Senior Channel Marketing Contractor with subject matter expertise in email marketing. The scope of work will focus on internal investigation and analysis with the purpose of establishing email marketing & execution best practices that reduce risk, enabling faster go to market for Channel Marketers using email in their campaigns and creating a consistent user experience.
Senior Email Marketing Contractor, EST, CST, PST time zones are all fine and they will not be expected to go into the office. This is a project
Responsibilities:
- Process creation and documentation
- Design, content, and process audit of existing KNAK and Marketo email templates
- Audit, amend and document Pardot & Marketo unsubscribes and opt out processes and create new process
- Create a compliance-approved QA and process checklist/document for email marketing sends
- Establish best practices for and document process for “from email addresses” on marketing emails
- Document risk-reduction activities and best practices on SharePoint
- Include third party list email process/documentation as part of risk-reduction activities
- Document trigger emails, including design, audience targeting, processes
- Risk assessment of existing process of cloning old programs
- Audit existing global subscription center for usage and alignment to content needs, identify gaps
- Audit, amend and document auto-responder process-enabling email execution
- Create library of available email templates categorized by use and hosted on Sharepoint
- Create, deliver, and record a training session on the new best practices Creating a consistent user experience
- Create an SVB-specific email marketing best practices document hosted on Sharepoint that covers templates/design, compliance must dos, UTMs, CTAs, subject lines, links, from email addresses, day of and time of send, etc.
Required Skills:
- 2+ years’ experience using KNAK or similar tool
- 5+ years in B2B marketing / financial services
- 7+ years of in-depth Marketo experience
- 7+ years of hands-on email marketing experience