Posted on: 5/31/2022
Job ID: YATS052022SVB10832
Job Description:
The company is seeking an agile and well-rounded Channel Marketing Contractor to act as a key contributor to the Growth Marketing function. This role will report into the Channel Marketing Manager. A full toolbox of technical and creative skills, plus a working knowledge of digital marketing channels, tools and communication platforms, will be your key to success. You are a proven digital marketing specialist who possesses a start-up mentality and can quickly uncover new opportunities to optimize and build, takes ownership of key tools, and aligns and organizes with cross-functional teams toward one mission.
Responsibilities:
The Channel Marketing Contractor is responsible for execution in digital channels. Day-to-day activities include:
- ~Build, QA and launch new communications across digital channels, including web, email and SEO
- ~Based on the current library of modules and templates, recommend the most appropriate web page or email template to accomplish stakeholder goals
- ~Serve as expert on channel marketing capabilities across channels, providing guidance to pod members during campaign and channel planning
- ~Engage with SEO team to get appropriate meta data for new web pages and to ensure adherence to SEO best practices and strategies
- ~Monitor and measure channel activities and provide insights & feedback for optimization efforts that will influence programs and initiatives within the pod
- ~Collaborate with Channel Marketing Strategy Specialists and Marketing Analytics experts to understand targeting requirements and how that might impact channel execution
- ~Assign and deploy codes for links and campaigns
- ~Design channel activities in respective tool (e.g. user flow design, A/B testing development, post-execution reporting & optimization preparation (e.g. tagging)
Required Skills:
- ~3+ years experience executing campaigns and assets in multiple channels, including email, website, SEO, SEM and others
- ~3+ years experience in email execution using Marketo, experience using Knak is a plus
- ~3+ years experience with Episerver, WordPress, Drupal or other CMS system
- ~Working knowledge of HTML is a plus
- ~Experience with Jira and agile ways of working is a plus