January 18, 2019 by admin 0 Comments

Sales tracking system for Industrial equipment manufacturer

Client:

Client is a well renowned industrial measurement equipment manufacturer.

Why Vertisystem:

  • Strong presence in CRM solutions market
  • Gold partner for implementation (client was already using oracle services)
  • Clear understanding of client requirement, as shown in initial solution proposal Oracle cloud
  • A track record of delivering various solutions in the industry.

Problem Statement

Client implements innovative methodologies to enhance sales. They offer encouraging incentives to its employees and to contract-based sales personnel to make sure that their efforts are recognized. They are paid attractive commissions on the business they generate for the firm. The client has being using an application to track the record of commission earned by an individual employee or sales personnel. The company used to generate reports filters such as dates – on which they were done; categories – equipment type, quantity, etc.; deals – time period, mode of payment, etc. Vertisystem was assigned with responsibility of enhancing the existing application adding some new features like CRUD operations for Deals and Sales personnel.

System in Use

The application client using was on C#, Oracle and was detected with bugs as the technologies were outdated. No centralised system for sales tracking through multiple channels.

Business requirement

  • A system to track all the sales through various channels.
  • A reporting system to generate data regarding how the various channels of sale are responding.
  • Implementation of new system with least down time.
  • Onboarding the staff to new system.

Technical requirements

  • Migration to cloud system
  • Application development for easy updating through multiple channel while avoiding data inconsistencies
  • Extensive database structuring on cloud
  • Algorithm with AI capabilities that can analyze sales data and can help with business strategies
  • Interface for business analysts which can present data in most readable forms (worksheet, charts, and patterns) and help preparing strategies and analyze working of the ones implemented.
  • Data security

  Workflow

  • Identification of key requirements
  • Exploration of possibilities of value addition to the system
  • System proposal and revaluation
  • Proposal and timeline finalization
  • Development and in-house testing
  • Parallel testing on-site
  • Debugging and Support

 Salient Work points

  • Solution which was presented by Vertisystem was integration of employees database with sales record system creating a single coalesced data system
  • Shifting whole information system of the enterprise on the Cloud helped futureproofing the system
  • The simple interface was developed as the data was to be accessed by the employees of all department
  • An excellent example of single integrated system was created which not just amalgamated the data but the sales team with the whole staff of the client which was their philosophy to begin with
  • The whole project was completed in three delivery cycles all of which were delivered before the due dates, the project deployed 4weeks prior its due date
  • Application, database and interfaces developed by us became industry standard for all the firms operating with similar business model(sales through employee channels)

End Result

  • Tremendous client satisfaction as we were able to incorporate their philosophy in our working as well
  • Simplification of interface made onboarding of client’s staff easy and effortless.
  • The business development team got insights of all the sales channels and was able to improve incentives system accordingly.
  • Migration on cloud relieved client’s IT team of server maintaining responsibilities.

January 18, 2019 by admin 0 Comments

Solution for a Casino Gaming Giant

Client:

A world-renowned player in casino and gaming industry with strong emphasis on technology in its business model. The client also ventures in technology development for casino gaming and other domains of casino and resorts.

Why Vertisystem:

  • A track record of delivering various solutions in the industry (casino gaming)
  • Experience in technologies which were required for the project
  • Our hybrid, onsite-offshore-inshore delivery model, optimize development efforts and deliver the best possible solutions for the least possible cost. (Presence in the US and India).
  • Deep understanding of clients business

Problem Statement

The client had several services and products (POS) available at their establishments and wanted to improve their sales by collecting data regarding spending behavior of their customers and presenting them with best deals on the basis of the data collected.

System in Use

Each POS had its own discreet data collection system with separate client registration. The business analysis team had to work with the fragmented data from each POS without having any means of integrating the data to reflect spending behavior patterns of customers and device their strategies for sales improvement accordingly.

Business requirement

  • A comprehensive data regarding a customer’s spending habits and a system to predict (extrapolate) their further interests which may be converted into sales
  • Implementation of a new system with least downtime.
  • Onboarding all the staff to the new system.

Technical requirements

  • An integrated database getting data from all the POS
  • A single streamline Interface for all different POS to stream data
  • Integration of necessary and optional services for customers via single subscription
  • An algorithm with AI capabilities that can extrapolate spending behavior and predict most attractive offers for each customer
  • Interface for business analysts, which can present the data in the most readable forms (worksheet, charts, and patterns) and helps to prepare strategies and analyze the working of the ones implemented.
  • Data security
  • Migration of legacy data from System in Use to a new system.

  Workflow

  • Identification of key requirements
  • Exploration of possibilities of value addition to the system
  • System proposal and revaluation
  • Proposal and timeline finalization
  • Development and in-house testing
  • Parallel testing on-site
  • Debugging and Support

 Salient Work points

  • Streamline the players’ data, clubbed with automated registration, self-serve kiosks, and practical player overview screens.
  • Empower hosts with powerful player status and history information.
  • Update managers with real-time promotion reports and player monitoring.
  • Customer Management supports all types of promotional measures: drawings, tournaments, discounts, coupons, event tickets, rewards points, multipliers, merchandise or gifts, and more.
  • Integration to hotel systems, point-of-sales, websites for a full view of a player’s full economic contribution, helps prioritize and reward players.
  • Enable marketing staff to create precise promotions for any section of the club.
  • Customized product features to suit business needs.
  • Created a state-of-the-art web-based platform from the legacy system; achieve multi-device support with responsive UI.
  • Created an interface which manages the flow of data across different applications based on Oracle. The data from these various applications are used to provide more business insights which help in preparing marketing campaigns and offers.
  • Created a Test Automation framework to enhance reliability and robustness of business systems. A Virtual environment at offshore location to remove the dependency on the client system without disturbing the client BAU activities.

End Result

  • The system which was developed produced more customer-centric reports resulting in higher customer engagement.
  • Customers can access via a single card which was available to all POS and data got centralized.
  • Marketing and Sales teams were able to create attractive and effective offers to customers compelling them to avail it.
  • Implementing a virtual test environment has freed client from complex testing procedures.
  • Seamless migration to new product versions.